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Vol. 1, No. 1 · 2026
Submissions are open for the upcoming issue. We welcome original research, review articles, case studies and short communications across all disciplines.
South Korea combines near-universal smartphone ownership, a highly competitive examination culture and rapid uptake of generative artificial intelligence (AI). This combination invites a pressing question: does easy acc…
This study investigates the relationship between Korean consumers’ need for uniqueness and self-monitoring and the purchase intention of luxury brands. 59 Koreans participated in the survey using the Pearson correlation…
This comparative study examines why Instagram has achieved greater cultural proximity to Korean Generation Z users compared to Facebook. Through a mixed-methods approach combining surveys (N=385), semi-structured interv…
Advances in neural machine translation and large language models (LLMs) are changing how Korean-to-English (KO–EN) translation work is organised, priced, and valued. This qualitative study asks how artificial intelligen…
Wastewater treatment refers to the removal or degradation of toxic pollutants, microorganisms, and harmful contaminants from the water through conventional physical, biological, and chemical treatments. A large volume o…
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