Current Issue

Domino’s Marketing Strategies in One of the Most Diverse Countries in the World: India

Author: Fahim ul Alam Mallick,

Keimyung Adams College, Keimyung University, Daegu, South Korea

Abstract: This current paper aims to understand the basic and different marketing strategy of Domino’s Pizza in India and how they develop their business sense in the process of doing business in India. Based on 4Ps marketing mix approached and comparative analysis from the secondary data, this study tried to explore Domino’s marketing strategies in India. Furthermore, this study also tried to understand Domino’s international and multinational marketing mix based on localization approach through 4Ps (Price, Place, Product and Promotion).

Keywords: Marketing mix, 4Ps , Domino’s Pizza, India 

The Influence of Facebook Usage on Leisure and Academic Activities of College Students in South Korea

Author: Shabnam Abdulkasem Sheikh,

The University of Suwon, Hwaseong-si, South Korea

Abstract: The purpose of this study was to examine relationships among Facebook usage, leisure activates and academic activities in South Korea. In addition, the moderating effects of gender and personality traits were also examined. Total of 187 students participated in this study. This paper revealed that Facebook usage has no significant effect on academic activities leisure activities. On the other hand Facebook usage has some positive effect on leisure activities. This  paper also explore the moderating role of students’ gender and Big-Five personality on leisure and academic activities.

Keywords: Facebook usage, leisure activities, academic activities, Korean students, big five of personality traits,

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Microbial Fuel Cells: A promising bio-electrochemical system for wastewater treatment and energy generation

Author: Shaik Ashmath and Taw Gwan Lee*,

Dept. of Environmental Science, Keimyung University, Daegu, South Korea

Abstract: Wastewater treatment refers to the removal or degradation of toxic pollutants, microorganisms, and harmful contaminants from the water through conventional physical, biological and chemical treatments. A large volume of wastewater is treated at the waste-water treatment plants (WWTPs) with the expense of energy and the conventional WWTPs are no longer sustainable in this energy crisis scenario. Microbial fuel cells (MFCs), a bio electrochemical system is now gaining a lot of attention in recent times as a potential wastewater treatment technology which can remove and degrade the organic pollutants at the same time, simultaneously generating the useful electricity. This review articles overviews the basic concepts of MFCs, types, components, electron transfer mechanisms, energy generation with various wastewater treatment substrates and its applications.

Keywords: Wastewater treatment, Microbial Fuel Cells, Bio electrochemical System

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Microalgal Morphotypes from the Lower Gangetic Plain Biotopes of West Bengal, India

Author: Manojit Debnath

Dept. of Botany, Paskura Banamali College(Autonomous), Paskura, W.B, India

Abstract: Microalgae are represent a group of photosynthetic prokaryotes as cyanobacteria  and eukaryotes as other group of algae, which can colonize various habitats including terrestrial environment. Macroscopic  biofilms were collected from alluvial plain soils and mangrove soils representing the Lower Gangetic Plains of West Bengal, India. The composition of the biofilms was investigated using light microscopy and field emission scanning electron microscopy of collected samples. In this study four simple trichal non-heterocytous morphotypes were found to be unique along with unicellular one. Three cyanobacterial and one green alga morphotypes clearly showed differences with respect to described taxa as based on most recent taxonomic classification and possibly represent new report from the Indian subcontinent. This study provides vital information on morphotypic diversity of microalgae from specific biotopes which can contribute key information on their biogeography and potential application for environmental management and remediation.

Keywords: Biofilm, Morphotype, Biotope, Cyanobacteria, Green Algae ,

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Effect of Smoking and Alcohol Consumption among Korean College Students’ Academic Performance

Author: Maidul Islam, 

Department of E-Trade, College of Social Science, Keimyung University, Daegu, South Korea, maidul@kmu.ac.kr

Abstract:

This study examined the relationship between alcohol consumption and smoking among Korean College student academic score. Class attendance was considered as important mediator in this research paper. An online self-administered questionnaire was shared with students through university portal system to collect the data. The results of this research revile that smoking and alcohol are highly correlated and students who drink more are more likely to smoke. Research results also explain that both Alcohol consumption and chain smoking affected students’ academic performance. This paper also explored the mediating role of skipping class on alcohol consumption and students grade to determine if the students who reported to consume more alcohol also reported to have a high rate of skipping class and a lower GPA (grade point average).

Keywords: Alcohol, Smoking, Korea, College student, GPA, Class attendance